01
Paid Media
Google, Meta, TikTok and LinkedIn campaigns built around cost per acquisition, not impressions. Full tracking from day one.
Marketing that reports in customers.
Not clicks.
A marketing agency specialised in private clinics (dental, aesthetic, cosmetic surgery and hair transplant), also working with local businesses and brands that need a predictable pipeline. Twelve years in market, ten of them in private healthcare, with the C.I.T.A. Method: Capture, Immediacy, Treat the follow-up, Attendance. English and Spanish. Remote, on US and European hours.
Henry Cove is a performance-marketing and automation practice based in Spain, working with companies in the United States, the United Kingdom and Europe. We run Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, build the funnels and landing pages behind them, produce video and AI-assisted creative, and connect everything to a CRM with WhatsApp, email and SMS automation (Make, n8n) so every lead is answered in under 90 seconds. Deepest specialty: healthcare and clinics. Also technology, e-commerce, local businesses, fitness and personal brands. Typical outcome: cost per lead 34% below sector average, 3.2× average return on ad spend, first qualified leads within 2–3 weeks.
Founded2014 · 12 years in market
LanguagesEnglish · Spanish
MarketsUS · UK · EU · LATAM
EngagementRetainer · Project · Fractional
Brands we've worked with.
Client accounts and in-house roles, 2014–2026. From a Fortune 500 automaker to independent clinics, a digital agency, a genetics lab and personal brands. Different sectors, same job: turn attention into revenue and prove it with numbers.
Exclusivity
Quality leads to crush your competition.
We don't chase volume: we bring patients and customers who book, show up and pay. And we do it for one business per city, yours, so your competitors can't hire the same thing. And it's personal: you talk to the person who runs your account, not to a group of a thousand clients.
€10M+managed since we started
€100,000+invested in training with the best in the industry
1client per city. If we already work with someone in yours, we won't work with you
We're the best because we learn from the best.
We know and train with the people who invest and sell the most in client acquisition for clinics and local businesses. What they learn, we apply to your account the following month.
From the first click to the closed sale.
No loose parts.
Every piece is built to feed the next one: traffic, page, follow-up, reporting. If a part doesn't move a number you care about, it doesn't ship.
02
Funnels & Landing Pages
Pages built to convert cold traffic: one offer, real proof, one form. Tested and rewritten weekly.
03
Video & AI Creative
Hooks, scripts and edits for ads and organic. AI-assisted production for volume without losing the brand's voice.
04
Automation & CRM
Make, n8n, WhatsApp Business, email and SMS sequences. Every lead answered in under 90 seconds and scored before a human touches it.
05
SEO & AI Search
Organic visibility on Google plus structured, citable content so ChatGPT, Gemini and Perplexity recommend you when someone asks.
06
Analytics & Attribution
Pixel, server-side events, call tracking and a dashboard that shows cost per customer, not per click.
07
Strategy & Fractional Lead
A senior marketer inside your team for a fraction of a hire. Roadmap, priorities, vendor and agency management.
08
Social & Content Systems
Content production lines that feed ads and organic from the same shoot. Less "posting", more pipeline.
Healthcare is the deepest specialty.
It isn't the only one.
Twelve years across six sectors. The playbook changes; the discipline doesn't: know the customer's decision cycle, measure the real cost of a sale, cut what doesn't pay.
Healthcare & Clinics
10+ yrsDental, aesthetic, surgery, genetics and senior care. Ad-policy restrictions, long decision cycles and no-show costs, handled.
Technology & SaaS
In-houseProduct launches, demand generation and content strategy for tech companies, including in-house work at Tesla and an EU expansion for an industrial group.
Fitness, Wellness & Personal Brands
Creative leadPositioning, video and content systems for coaches and founders who are the product. Voice, offer and funnel in one line.
Local Businesses & Retail
Local adsSalons, studios and shops that need the phone to ring this week: Google Business Profile, local campaigns, reviews and WhatsApp booking.
E-commerce & DTC
ROASCatalog and creative-led campaigns on Meta, Google Shopping and TikTok, with email and SMS flows that make the second order cheaper than the first.
Professional Services & B2B
PipelineAgencies, consultancies and B2B firms: LinkedIn and search demand, lead scoring and nurturing that gets a meeting on the calendar, not a download.
Real numbers.
Not the ones that look good in a deck.
You get the figures that pay invoices: what a lead costs, how many show up and how many become customers. No impressions, no vanity reach.
−34%
Cost per lead
Reduction in cost per lead versus sector average across active accounts.
3.2×
Average ROAS
Average return on ad spend across active clients, blended across channels.
90d
To real results
First qualified leads land in weeks 2–3. Real CPL optimization by day 60–90.
94%
Lead response
Leads answered within the first 48 hours thanks to CRM automation. Most in under 90 seconds.
+27%Average sales increase after 3 months of collaboration
+52%Average engagement increase after 6 months
4.9★Average client rating
We report in customers,
not clicks.
Every Monday you know what a lead cost, how many turned into a sale and which campaign, offer and channel each one came from. One dashboard. No spreadsheets nobody reads.
WeeklyCPL · CPA · ROAS by campaign and channel
AttributionPixel + server events + call tracking
Honesty clauseIf it isn't working, the report says so first
From zero to a full pipeline.
In four steps.
01
Audit
Tracking, ad accounts, landing pages and CPL history. In most accounts we audit, a real part of the budget is wasted before anyone optimizes seriously.
02
Strategy
Customer profile, channel mix and messaging for someone who is considering a purchase, not just scrolling a feed.
03
Launch & connect
Pixel, call tracking and CRM connected from day one. Every lead attributed to a campaign, an offer and a channel.
04
Optimize weekly
Lower CPL, higher show-up rate, better close rate. No "the market is tough" excuses.
An AI-native stack.
Built before it was a buzzword.
Replying late costs you customers: people contact several businesses and go with the first one that answers. Our system answers in seconds, qualifies the lead and hands your team only the people who are actually going to buy.
WhatsApp Business auto-replyAnswer in under 90 seconds, 24/7, in the customer's language
ActiveAI lead qualificationScoring and prioritization in real time, before a human touches it
ActiveMake / n8n workflowsCRM, calendar, invoicing and reporting connected, no manual copy-paste
ActiveReal-time dashboardCPL, ROAS and conversion updated daily
ActiveExample pipeline (illustrative)updated 2 min ago
Dental clinicMiami · Meta + Google · WhatsApp
HotB2B SaaSAustin · LinkedIn + search · nurturing
NurturingFitness coachLondon · Reels + funnel · email
HotBoutique retailMadrid · local ads · booking
WarmMed spaLos Angeles · TikTok + Meta · SMS
WarmEvery lead attributed to campaign, offer, channel, first touch and last touch.
Based in Spain.
Working on US hours.
Remote-first since 2014. Calls on your time zone, invoices in your currency, campaigns inside your own ad accounts so you keep the data and the history.
United States
Eastern and Pacific hours, pricing in USD, US ad accounts and platform compliance. Our fastest-growing market.
EST · CST · PST overlap
United Kingdom & Ireland
Same-day availability across the full working day. GBP and EUR invoicing.
GMT · BST
Spain & European Union
Home market. Over a decade running campaigns for Spanish clinics and companies, GDPR-native.
CET · CEST
Latin America
Native Spanish, cultural fit and experience with cross-border campaigns for Spanish-speaking audiences.
Spanish · English
What companies usually ask.
Is the pipeline where it should be?
Tell us what isn't working. You'll get an honest diagnosis within 48 hours of where your customers are being lost. No pitch, no commitment.
We don't take every account. Before starting we look at your market, your competition and your capacity to handle more demand. If we don't see a clear path, the report says so.
Tell us about your clinic or business
Four quick steps. Honest diagnosis within 48 hours.
✅ Received, we'll get back to you within 48 hours.
Focus
Paid media · Funnels · AI automation
Markets
US · UK · Spain · EU · LATAM
Response
Under 48 hours